How to Stay Relentless and Resilient in Your Coaching Journey
How to Stay Relentless and Resilient in Your Coaching Journey
Let’s be real—building a coaching business is not for the faint of heart. If you’re in this journey, you already know that the highs can be electrifying… and the lows can hit just as hard. So how do you stay in the game? How do you keep your energy, clarity, and confidence—even when things aren’t going your way?
The answer: resilience and relentlessness.
Now, I know those words get tossed around a lot in our industry. They sound strong, even a little intimidating. But let’s break them down, because when you understand and apply them, they become your biggest assets—not just fancy buzzwords.
Resilience Is a Skill—Not a Trait
Resilience isn't about being tough all the time. It's about your ability to recover. It’s not “Did I fall?”—it’s “How fast did I get back up?”
When something bad happens—maybe a launch flops, a client ghosts you, or imposter syndrome creeps in—are you good by 10 a.m.? Or does it derail your entire day… or week?
That bounce-back speed matters. It’s not about ignoring the pain or pretending you're fine. It’s about recognizing that your ability to rise is something you can develop. Just like any other skill.
And here's the truth: other people have had the same setbacks as you—and worse—and they still got back up. That doesn’t mean you should feel guilty. It means you can do it, too.
The Misleading Simplicity of "Steps"
There’s this big myth in the coaching space that if you just follow the right steps, you’ll be successful. And yes, there are steps. There is a blueprint. But we confuse “simple” with “easy.”
Building a coaching business is not linear. You're going to iterate. You’ll try something that kind of works... but not all the way. And then what? Most people panic. They think the process is broken or that they are.
But really, it’s just the journey working exactly as it should.
The Trap of Resilience Without Relentlessness
Here’s something I see all the time: people who are resilient—they can handle rejection, bounce back from setbacks—but they’re not relentless.
They don’t optimize. They don’t refine. They don’t insist on moving forward toward their goal.
Relentlessness is that fire that keeps burning even after 10 no’s, 5 tech fails, and a bout of self-doubt. It’s not about hustle for hustle’s sake—it’s about being willing to try again and again until something clicks.
If resilience is coping, relentlessness is progressing.
You’ve Got to Endure the Dumpster Fire
Look, sometimes your early results are going to be flashy and exciting… and sometimes, they’re going to be a total dumpster fire.
That doesn’t mean you failed.
It means you’re learning.
To get to predictably good results, you have to be willing to endure the not-so-great ones. Because it's not perfection that activates your skill set—it’s persistence. It’s the deliberate practice that lets you learn from the hard parts and grow stronger because of them.
Journal, Celebrate, Protect
So how do you build resilience and feed that relentless spirit? Here are three practices that have changed the game for me:
Journal Your Growth:
I use the Growthday app, but you can use whatever works. Daily journaling helps you notice patterns, acknowledge your growth, and shift out of victim mindset. This isn't about toxic positivity—it's about awareness and intention.Celebrate the In-Between:
Most of us wait to celebrate until the big win. But real momentum comes from honoring the steps along the way. Did you show up even when it was hard? That counts. Did you rewrite that email even though no one saw the first one? That matters.Protect Your Energy:
You are your most important asset. Sleep, movement, boundaries, hydration—this isn’t fluff. If your energy is off, your decisions will be off. Build routines and habits that protect your emotional and physical fuel tank.
Build an Ecosystem, Not Just a Funnel
Another big mindset shift that will boost both resilience and results? Stop thinking of your business as a linear funnel and start thinking of it as an ecosystem.
When you show up in your community as a grounded, relentless leader, people respond. You don’t have to sneak into groups or pitch cold DMs—you attract your people because your energy, your voice, and your consistency speak louder than any script.
That shift alone made my business more profitable—and more joyful.
Let Go to Level Up
Resilience and relentlessness both require that you let go of what’s not serving you. The guilt. The shame. The disappointment. The comparison. The idea that it should’ve worked by now.
Trade the heavy thoughts for activating ones.
And do it over and over again.
Because here’s the big truth: the only way to live that version of your coaching business you dream about is to keep choosing YES. Not once. Not twice. But again and again and again.
Chapter List:
00:00 Understanding Resilience and Relentlessness
06:26 The Importance of Clarity and Communication
11:14 Resilience vs. Relentlessness in Coaching
16:49 Developing Resilience as a Skill
22:30 Actionable Strategies for Coaches
28:12 Creating a Supportive Community
Full Transcript
Amanda Kaufman (00:00)
When you first start, sometimes your results are going to be insanely flashy, but most of the time, the first thing you try is going to be a dumpster fire.
Well, good morning and hello and welcome to the coaches Plaza We're talking resilience. And we're to get started today about talking about not just resilience, but relentlessness, you know, relentlessness. So we're going to dive into this because if you've wondered.
how some coaches just stay in the game year after year and they seem to go no matter what, then this is the live stream to tune into. I am so excited about this particular episode because I got to tell you the truth, which is that building a coaching business is no joke.
Okay, there's gonna be ups and there's gonna be downs. There's gonna be these high highs and low lows. And if we don't talk about how to handle them in advance, you're more likely to take a low very badly and you can even take a high very badly. So we're gonna unpack it. Before we do, let me know in the chat what kind of coach you are. What is it that you are doing in your business? How do you help people? Because...
When it comes to this mindset, this grittiness, this grounded energy that it really takes to go the distance with your business, especially if things are going slower than you wanted, especially if you're feeling like you have a lack of clarity. A lot of people that I work with are still working on their message. What's that resonating message? What's that thing that is going to set me apart from everybody else? Or sometimes stuff is just plain hard.
A lot of people are building a business, well, everybody is building a business in the context of real life. So a lot of my clients are dealing with changes in their household. Like for example, their kids are leaving or their parents are aging. Like that's just real, isn't it? Hey, good morning. I'm so glad you guys are here. I wanna see everybody tuning in. We got Instagram in the house.
I do go live there, but the replay is always gonna be in our free group, Clients Over Chaos. You can head over to next5clients.com. That's next5clients.com to request access to the free group. And then you can have this very recording along with our library of other recordings at your fingertips for free. So let's talk about this. I think most marketers and gurus kind of make it sound like
you just have to follow a sequence of steps. And hey, look, okay, I super hate throwing rocks. So I also will tell you, there's steps. There is for sure a blueprint to building a coaching business. However, I think sometimes we take that blueprint or that simplified model and we think, well, then it should be easy because it's so simple to understand. Is simple the same as easy?
Like is simple the same as easy? Definitely not, right? Like absolutely. So it's very important that we understand things in a simple way, which is why I'm gonna encourage you to like master the art of frameworks. Really understand how to convey complicated, difficult to understand things in simple step-by-step ways. That's one of the things that will make you an absolute superpower.
as a coach and as an expert and as somebody that is gonna be trusted. And also, and also, building a coaching business is anything but linear. At a minimum, you're gonna be iterating. You know what I mean by iterating? You're gonna try something, it's gonna kinda work a little bit, but it's not gonna work all the way. And you're gonna be like, did I not follow the recipe right? Did I not?
Do the steps, my God, the gurus lied to me, my God, right? And look, I get that, because I've definitely had that particular temper tantrum a time or two. However, however, what I've learned is, like, no, no, no, the path was right, the steps are right. I was actually having this conversation with my partner and my dear husband today that the packaging or the way that you deliver
is not actually the big factor. like if you're offering, we were talking about paid advertising, right? I could run ads to download a PDF. I could run ads to join my community. I could run ads to join a challenge. I could run ads to host a webinar. I could run ads to do a quiz. I could run ads to a book. I could run ads to a bundle. And like all of those different formats, you can think of that as the packaging of the idea.
But if the idea is not good, or rather if the idea is not clear, then it's not gonna be an easy yes, okay? And what we're going for in our communication with people that we would love to coach, that we would love to support, that we would love to engage with in a deeper way, is we want the yeses to be as clear and actionable and easy as possible. Because how many of you would rather hear an easy yes than fight for a tough no?
Right? Like, I'm say that again. How many of you would like to do the hard work of learning how to communicate the easy yes versus fighting for the hard no? You know, and then like this fighting for the hard no, my God, I see it all the time in businesses and how people will approach to try to sell things to me all the time. You know, I, what, just this weekend I got a message from a guy, no kidding, this is not making it up.
I was like, hey, nice to meet you. Thanks for the connection. You you're here for the content. You're building a coaching business. That's how I like to open conversations with strangers. And he goes, I don't want any help. I'm just looking for seven figure joint venture opportunities. And I'm like, whoa, okay, hang on a second. And like, just quick question. Do you think I gave access to this person? Did I give them access to this community? Did I immediately invite that person?
to come and speak to you, right? Hell no, right? That's absolutely not. And why? Because, okay, I respect you. The fact that you chose to engage with the Coach's Plaza and me and Chris and anybody else that you've ever met that has been associated with my brand, I take that pretty seriously. And so this person comes out of nowhere, sends me a friend request and is like, no, I don't want any help. I just want an introduction to...
somebody who could take me to seven figures. What do you think is like wrong with that approach? You know, and here's the thing, I'm gonna take this somewhere that you might not be expecting. Okay, this is an example of resilience without relentlessness.
resilience without relentlessness. So let me tell you, it takes some resilience to just pop up in somebody's DMs and just say, I want a million dollars. Or I want access to your audience to make a million dollars. Like that takes some cojones, you know what I'm saying? Like it takes, like whether you're a dude or a guy, it takes balls. it just, there's a courage that gets activated there. And he overcame a fear.
of being icky or a fear of being pushy. And he's banking on, he's banking on it being a numbers game. Now, if I really wanted to mess with the poor fellow, I would have said, sure thing. And I would have taken him on a ride, you know, to take advantage of his greed. And like, obviously, that's not my style. But I'm thinking like this person is really resilient, meaning he probably gets nose all day long. But he's not necessarily relentless towards his goal.
most likely. How do I know that? What's the difference? Well, if he was relentless about the goal, then he would probably be working to optimize it. Right? So maybe that is his end intent to build a relationship that's going to lead to a joint venture that's going to make him his millions of dollars. But if he was relentless,
He would not just have the resilience and the courage to pitch, but he would also be really asking more questions. how can I know that the person, first of all, I don't have a seven figure audience to give him. So if he was relentless, he would have done a little bit more qualification to find out if I'm even his person, right? Second thing is he probably needs some.
refinement of how he goes about building the relationship so that people will trust him with their audience. But the thing is he's skipping past all that. And this is what will happen when you're resilient, but you're not relentless. Relentless means that you're connected to a goal and you will do what it takes. You will make the adjustments that are necessary to achieve said goal. Okay. It's not just about coping. It's also about progressing.
and challenging. Who's glad they took some time on a Monday to learn about resilience and relentlessness? You know what I'm saying? Yeah. For one thing, there's no generosity. How about being of service? A thousand percent, right? So like, I actually know people who do million dollar joint ventures. And you want to know something about those people is that they are very protective of their audience. do it with, like the people who do it well repeatedly, they will date
potential joint venture partners for a while before they will extend that opportunity because they know that the cost of a bad relationship far outweighs the benefit of a maybe good one. So I'm kind of the same way. So I've done joint ventureships and partnerships and affiliations with certain brands, but I'm gonna tell you, it took some relentlessness on my part to figure it out.
Because the thing is is that I always want to give you as my audience and my community and my clients and everything, like I want to give you the very, very best of what you need, but I'm not the best for everything you need. Does that track? Right? I'm like amazing for getting clarity with your message, with your conviction and your confidence and your steps that you need to follow to build like the system. But if for example,
you're looking for, you're looking for, I don't know, a software. That's a really good one, CRM software. Well, I shopped around for ages before I ever made my first software recommendation. And then when I finally did, I actually changed it because I found a better option, right? Because I wanna make recommendations that are so good that it reflects well on you, which then reflects well on me. And like that, that's how you build really good relationships. But I was literally relentless.
I still test a lot of different softwares and opportunities and I go, you know what? No, you know, I'm not going to recommend this to my community because it's not good enough, right? It's not good enough or it's not aligned enough, you know, for, for them. So anyway, that's, that's like kind of my real, my real world experience of the difference between resilience and relentlessness. You might need both.
You might need both, right? And that's how I think of it. It's like alignment is really usually realignment. It's really like coming back to your core, your center, your groundedness, your value system, and then proceeding again.
So when I think about resilience, not relentlessness, because we just talked about relentless as like going after the opportunity and just being friggin' stubborn about winning. That's kind how I think about relentless. But I think like resiliency, it's not just a buzzword. It really is a lifeline because guess what comes with
every coaching business, every personal brand, every entrepreneurial venture. And it's like usually the first hurdle that people have to really walk through. It's rejection, right? And like, you know that feeling, right? Where you just kind of question your worth and your value and like, are you doing something that really matters? you know, like that's...
understandable to have those questions, but the thing is, is how you handle those questions, that's a mark of your resilience. So it's not that you're never disappointed. You know, I think a lot of coaches do a lot of masking, you know, like they pretend like everything is perfect all the time. And they're like, you ask them how it's going. It's amazing. Have you noticed that? Like every coach is like, it's always amazing. You know, it's, they, they've had
the best launch ever, or they just had this incredible podcast interview, or they just went to this, you know, like they don't want to, and honestly, like that's normal social behavior, you don't want to burden somebody with your problems. But like being totally real, a lot of coaches are secretly absolutely sobbing, right? Absolutely sobbing. They are not happy people. And it sucks because they desperately want to be.
You know, they desperately want to be and they're not happy because they're not getting the kind of recognition they want to have for their expertise. Often the finances are coming into the picture, which sucks. Nobody wants to feel sad because of money, right? They often are feeling a level of betrayal in the industry. like, know that one that arguably that launched my whole brand is just sort of this feeling of betrayal of like,
I was supposed to become a coach. It was supposed to be this next career lifeline. And what the heck do you mean I have to market? You know, what the heck do mean I have to learn sales skills? Gross, nasty. You know, and so there's a lot of disillusionment that comes from being more serious about the goal. And hey, I'm actually going to tell you that's not just a coaching industry. That's every industry. That's every endeavor for change. We all start.
going after change, thinking the grass is so much greener and we think like, my life will be so much better if, but because it's this lofty thing far away, we don't really know what it looks like, but we're pretty sure it's better than where we stand. So we pursue the goal, we get after it, and I remember doing this the very first time I joined a fitness class. I was like, this is gonna be great. I'm gonna go from being a little doughy to just being the svelte.
know, antelope or gazelle or whatever is very svelte, I'm gonna be that, you know, because I just signed up for this class. And then I was like so sore after the first class and I had terrible resilience. I had terrible relentlessness when it came to my fitness. And so I allowed that soreness to prevent me from going to the next class. Like who has had an experience like that? Maybe it was in cooking, maybe it was in health.
Maybe it was in relationships, but it's like you walked in and you were so like, I almost think like wide-eyed and dreamy about how awesome everything's gonna be when you finally do the thing. And then reality hits you. It's like, my God, I didn't know about the lactic acid buildup, especially when you're super out of shape. I didn't know about hydration. I didn't know about nutrition. I did not know what I did not know. And as I started to learn these things, I'm like, my God.
Mastery in this area is going to take effort, pain, suffering. no. And it sucks, right? This is a very uplifting Monday live, just in case you were wondering. I'm really working on my optimism and all of that. But jokes aside, I had to learn how to become resilient. I had to learn how to develop that because guess what?
When you first start, sometimes your results are going to be insanely flashy, but most of the time, the first thing you try is going to be a dumpster fire.
And it sucks because like, I think people say this a lot, but they don't, they don't say like the rest of it is that in order to get to predictably good results, you have to be able to endure sucky ones. Right. Because it's not your perfection that is going to
activate your skill sets and activate your persona, your message, your ability. It's your persistence and your practice, your deliberate practice that allows you to accept the failure, accept the learning from the failure. Ding, ding, that's really, really important, right? It's not just, because like, I think resiliency, you can kind of accept a failure, but you can sort of like resign to it. You know what I mean? Does anybody have a friend like that? Shout out, I have a friend who it's just like.
they hit the wall, they hit this obstacle or this roadblock, and then it knocks them back because of course, right? But then they're just like, nevermind. They just kind of like lay there in a puddle and you're like, you believe in your friends so you're kind of like, get up, but they've resigned themselves. They just, they resign, right? So that is generally a lower level of resilience and what I did not know until I knew.
is that resilience is a skill like anything else. Your ability to persevere, your ability to pick yourself up. So when I'm measuring my resilience, I'm not measuring whether I fell down, because I'm going to fall down, right? I measure how fast I bounce up. So when I get bad news, you know, and it's nine o'clock in the morning on a Monday,
and I get like that email that makes my heart sink, right? Or I get that phone call that I'm like, no, you know, something bad happens. Am I good by 10 a.m.? Or did that just destroy my whole day? Or did that destroy my whole week? Or did that destroy my whole year? Some of you, that knockdown that you keep having, it's keeping you on the floor.
and other people had the same knockdown, and this is like, I love you, but you need to know this, other people had the same knockdown and worse, and they are much further along with getting back on the saddle, getting back against their plans and their goals and their challenges. And I am not saying that to make you feel guilty. I am saying that to activate your understanding that resilience is something you develop by getting back up, by continuing on.
by choosing yes. Shout out yes, okay? You're trading that sucky feeling for the feeling of activation towards the goal. Because the truth is you're gonna have so much flow by making steady progress against your goal, steady measurable progress against your goal versus waiting for some external force to give it to you. Okay?
So, and look, this is counterintuitive. This is counterintuitive. And to prove it to you, take a look at how big some of the lotteries are. You know? How many billions of dollars are going through lotteries all the time? Why? Because people would rather pick up a ticket and have their favorite seven numbers or whatever as they go and pick up their gas and hope that the odds just kind of land in their favor.
The thing is, is the odds are so bad. So bad with the lottery. That literally those two bucks going to a coffee or those two bucks going to something else that gives your life meaning is probably better than continuing to invest in a gamble, right? Or two bucks towards a course or two bucks towards a book. You know what I mean? Like.
Those two dollars, when you learn how to do the things that create more predictable results in your future because you've actually skilled up.
It's incomparable. But most people want it now and they want it with no work and they want it with no learning and they want it with no question, no rejection, no resistance whatsoever. And when you just sort of understand that like everybody's wired like that, everybody wants to avoid pain. Everybody wants to avoid inconvenience and suffering. Everybody wants to have a lot of certainty about their future. They want to know exactly what's going to happen in the future.
And they generally don't wanna work, just generally. Like that's all people, that's me, that's you, that's everybody. So the thing is though, if you wanna be a coach, your job, literal actual job is to be someone who perseveres, to be someone who figures out how to work smarter, right? So it's not about avoiding the work, it's about making the work worth it. Is the work giving you...
freedom is the work giving you financial freedom is the work giving you a sense of purpose and cause right or is the work just like something you have to do I like those five letters H A F T A have to hate half does I don't love half this right and also what I found is to have less have to in my life then I get to activate more resilience and
more relentlessness, okay? So here's some ideas to really just help you. And I actually have this on screen with my folks here in the Clients Over Chaos community. that's over at next five, numberfiveclients.com if you wanna check that out. I pushed the wrong button behind me. Changing buttons.
This is what happens when you get fancy, sing to all the people while you push the buttons and you get your screen up to par. We sing and get in the screen ready. I'll spare you singing. Okay, here we go. So I put together this idea of, yeah, thank you. Bet you didn't think you were going to get some Broadway on a Monday, but hey, here we are.
Okay, mastering resilience and coaching, I really want you to have some ideas that you can actionably do to help you activate, okay? So the first big idea is just really understand, even if you're following a linear, that means step-by-step process, the journey overall is not linear because you're gonna have to loop back and try again, you're gonna have to go up and down and up and down and up and down, that...
framework to optimize what you're doing so that it actually produces the results that you're looking for with a level and degree of predictability, right? That comes from building skill set. That comes from building capability. That's from building relational equity, like building equity in the relationships that you have. That is a key skill for coaches, absolutely key. All right, so when you realize that it's a lot of ups and downs, you can just know that there's gonna be some challenges and don't be...
scared of it, just like it is. It is. If you expect those challenges that test your commitment and your resilience, then you're going to be way further along. Second big habit that's really, really actionable is journal your growth. So I started journaling years ago, and I was really sporadic about it. I wasn't great at it. And when I say journaling, most people tell me like, I tried that once.
I know boo, you gotta find something that actually works for you. So for me, I like to use Growthday. Growthday is an app that has like my personal development in it and all of those good things. So let's see, I think I might have an app link for Growthday or if you want it just, there it is, ha ha. I just had to be patient. Okay, I just popped it in the chat inside of clients over chaos. If you're seeing this somewhere else, just make sure that you DM me Growthday and I'll make sure I send you the link to try it out with a free trial.
Journaling every day, reflecting every day, it allows you to really see your evolution of identity. It allows you to really affirm the things that are going great so you can live in greater gratitude. And it also helps you identify the opportunities, the bottlenecks, the stressors, so that you can choose your transformation as opposed to feeling like you are a victim of it, right? We don't want victim mindset and we all get into it. I know there's a lot of gurus that are all like,
Never be a victim. It's like, okay. We all get into different kinds of mindsets because our mindsets change throughout the day in our lived experience. I actually think, and this is my opinion on it, that a victim mentality now and again is a very healthy thing because everybody hates it. No one wants to be a victim in the long term. And when you journal, it allows you to identify recurring themes, recurring...
Recurring ideas that keep tripping you up and then you get to ask for help You get to enroll the help of a coach you get to enroll the help of a therapist you get to enroll the help of reading more books on the subject so you don't feel quite so helpless in that area anymore I'm a huge fan of journaling. I think it is the one single thing that I have done over my Life that has truly transformed it. Okay If this is helpful to shout out why in the chat the third thing
that I really recommend for you to really get the most out of your efforts towards resilience and relentlessness is celebrate those efforts. One of the reasons that I know I have been slower to grow than I want to grow, and a lot of my clients struggle with this as well, is that they never celebrate the in-between. They never celebrate the process.
They're always living in the land of sadness about results. Yes, if your internet is like crappy and you can't see the slides, I'm gonna ask the team to post this in the Clients Over Chaos community so then everybody can have it completely for free. And you can download it, you can print it, you can put it somewhere that you're gonna see it. can, you know, I believe I even have a PNG version. You could even make it a screensaver on your desktop. That's a great idea.
Thank you, thank you, I appreciate this community. Yeah. Okay, so, no, it's kinda crappy for everybody. Well, we're just gonna work through it. Might be my feed. Well, let me move, Instagram was doing WiFi too, so let's see if I can improve that. Okaly dookly, well let's keep going. So, the third thing that you can do is protect your energy, okay? Protect your energy. And by third thing I said, fourth thing.
I got confused because I was like, my slides aren't working and I got distracted. I guess I need to activate my relentlessness and stay focused. so when it comes to why this is important, so the yellow was the things you can do, the green is gonna be why this is so super important. When it comes...
to being successful in the long term with a coaching business, the number one asset that you absolutely must protect is your energy. Your energy, yours personally. So do you have the vibrancy and the physical ability to show up in the discipline your business will demand, right? Like I'm here every Monday, nine o'clock, every single week and
It's because I have really great energy management. And by the way, I'm not even the best at this. I have no six pack abs. I do not drink kale or smoothies or whatever, right? I'm fairly basic in this, but I have recognized that it's also my greatest limitation because if you're in a bad mood, you tend to make bad decisions. And when I say bad mood, I mean a sad mood, an angry mood, frustrated mood, anxious mood, whatever.
you tend to make lower quality decisions than if you're in a positive psychology, right? So protecting your energy is number one. The second reason why this resiliency and this relentless energy and this activation towards your goals is so super important is because you will make so much more impact
if you can lead a movement with energy. So for an example that just happened to happen just today, my community was like, Amanda, your internet is a little choppy and you use tiny print. Can you please post it in the community? I didn't have to think of that, right? Community members thought of that. And then they thought to say that. And because we've got good energy in the community, then it's like, it's better than the sum of its parts, you know?
And for a long time, I thought as a coach, was all about this linear funnel thing where it's like, I do step one and then you do step one and then I do step two and you do step two and then I do step three. And, you know, very funnel kind of a characteristic of what you need to do to get clients, which is true on an individual level. But for you to build like a sustainable business where you're getting more than five clients, you need to have an ecosystem. Being the leader of a movement.
completely shifts how you interact and enroll in the world. And it is way more attractive because you're not like Elmer Fudd from Looney Tunes looking for his Weskoey Webbit, right? Like you are someone who can move through the world with confidence and grace.
You have your own community so you don't ever have to feel like you're, you know, sneaking into other people's groups and sliding into the DMs and hoping that somebody will buy from you. Like that's so ick. And I thought that that was what you had to do. Cause a lot of people, like there are a lot of people will tell you, just go into other people's Facebook groups, go into other people's coaching programs. And I was like, eww, right? I don't want that. I want to have my own platform.
my own place, my own space where people can choose to escalate and accelerate or they can choose to just hang here. And I can have no judgment for that. You know what I'm saying? And what's crazy is my business actually became way more profitable when I did that because it didn't cost me so much to get a client because it wasn't so needy. Okay. Neediness and scarcity is like absolutely a repellent. It's like mosquito repellent.
but for clients. The other reason you really want to work on having the journaling, celebrating your efforts, making sure you understand that this is an up and down and sideways and inside out kind of a mission that you're on is that it allows you to shift your perspective on the setbacks and it allows you to see what do you learn and what, how can you grow? And then as a coach that actually increases your market value.
You see that? Now I'm not saying like run around and just be a hot mess and don't try to get better. That's not what I'm saying. But what I am saying is that the more mileage you can get in your area, the more it's going to, the more it's going to succeed. Okay, so shift those perspectives. Let's come back to the normal view.
I just had to go there. Okay. You didn't get along because the button was super, super handy. So today we've been talking about your resilience and your resentment and not your resentment, your relentlessness. Please don't be resentful of what I taught you today, but hey, I can't help it. That's your choice. You're entitled to your opinion. Okay. So, I want to just reflect back to you that you don't have to stay living in second guessing yourself.
If you feel like you, it is Monday, thank you. I appreciate your grace. So you don't have to stay stuck. Like this week really can be the week that you activate a whole nother level of your being, a whole nother level. And like the big secret is you gotta let go of that thing that you still feel guilty about, of that thing that you still feel weak about.
of that thing that you still feel unconfident about, it's time to bless and release that and let it leave behind the footprint of a lesson. Just let it do that. And I find it really helpful, because when people tell me to just stop doing something, I'm like, okay, you know, and I have a hard time stopping. What helps me more is when I trade. So what...
thought are you having that's keeping you really low and slow? And what would you like to trade it for? Right? What is the empowering thought? What is the activating thought? What is the forward momentum reminder that you need to activate? And I'm serious, what is it? Let me know in the chat. What is that reminder to yourself? You're going to trade
the, you know, the victim headspace or the sadness headspace or the anger conflict headspace. So like if you've been in resentment, you know, like that's the opposite of resilient, right? So if you've been in resentment, what's a resentment you're going to let go? You're going to forgive, you're going to let them be them, and you're going to let you do you. So what is that reminder or that thing you're going to tell yourself and just
do it again and again, like literally 50 times a day, as many times as you can. What is the trade? What are you gonna activate instead? That's how I've developed so much resilience, is I've recognized the value of a trade. I've recognized that what has happened in the past is in the past, right? There's literally nothing you can do about something that is in the past. And in fact, there's nothing you can do
about the certainty of the future except to have certainty in today and what you know today and what you can activate today and the more that you can activate your presence you're gonna look up and you're gonna look back to where you were six months from now you're gonna look up and you're gonna look today and you're gonna go my god I'm living that future that I wanted six months ago but it's because you chose to leave behind
the habits of resentment, the habits of deflection and failure and all of these kinds of things. Does that make sense? So if you're up for these reminders, shout a Y in the chat, you're gonna do it, you're gonna activate. And I am gonna be back next week for our next training, which is gonna be how and when to change your coaching niche. So we're gonna be talking about purposeful pivoting.
So how and when to change your coaching niche. This is a big one because a lot of people, they don't get any kind of traction or momentum with their first five clients. And so then they think, well, maybe I'm going in the wrong direction. It might be that, but it might be something else. So I'm gonna take you through a thought process next week to see whether there's an opportunity to pivot on purpose. And we will see you.
next time. And again, don't forget to join us in the free group next five clients.com. That's next number five clients.com. See you soon.
