Character Over Hacks — The Inner Game of a Long-Term Coach

We live in a world full of quick fixes, shortcuts, and "hacks."

Every time you scroll, someone’s promising you the one thing you’re missing — the Instagram algorithm secret, the funnel template that works like magic, or the perfect script that guarantees clients.

And yet, if hacks were the answer, wouldn’t everyone be winning?

The truth is: character beats hacks every single time.

In this episode of The Amanda Kaufman Show, I dive into the real work that creates long-term coaching success — and why most people avoid it.

Hacks Aren’t Bad — They’re Just Not Enough

Let’s start here: I’m not anti-hack.

In fact, hacks can be helpful tools. You can borrow someone’s funnel. You can swipe a sales script. You can duplicate a schedule that works.

But here’s where coaches get stuck: they mistake hacks for foundations.

A hack is a shortcut — but if your mindset, discipline, and personal leadership aren’t solid underneath, the hack won’t help. At best, it’ll give you a short-term bump. At worst, it will become just another failed experiment that leaves you even more frustrated.

"A hack won’t become a handle. That hack will become just another nail in the coffin of your dreams."

That’s why so many people keep jumping from tactic to tactic. They’re constantly trying to solve internal problems with external solutions.

But strategy alone can’t fix what’s happening in your inner game.

Who You’re Being Matters More Than What You’re Building

The thing I see over and over in the coaching space is that most entrepreneurs are hacking at solutions without ever addressing who they are becoming.

"Who you’re being while you’re building matters more than what you’re building."

You can copy someone’s business model perfectly. You can have the exact same tools, team, and tactics as someone wildly successful.

But if you’re operating from fear, inconsistency, self-doubt, or perfectionism, you won’t sustain it.

Long-term coaching success requires you to become someone who:

• Leads themselves daily.

• Stays consistent when it’s not exciting.

• Shows up even when the results aren’t immediate.

• Stays grounded when challenges come up.

This is where personal development intersects directly with business growth. The stronger you become internally, the more capacity you build to handle what your business requires.

Most People Quit After They Win

One of the patterns I’ve noticed in this industry is that some entrepreneurs actually quit right after they experience a big win.

"I cannot tell you how many entrepreneurs quit after succeeding."

They hit a $100K month. They land the dream client. They host the big event they’ve been working toward.

And then… they vanish.

Why? Because success doesn’t feel how they expected it to feel. They don’t have the internal stability to sustain what they’ve built. The pressure increases, the stakes feel higher, and they get spooked.

Success amplifies whatever foundation you’ve built. If that foundation isn’t strong, success will feel overwhelming instead of empowering.

That’s why the real work starts before the big wins — in the day-to-day habits and mindset you build along the way.

Can You Stay in the Game When It’s Quiet?

This is one of the most important questions you can ask yourself as a coach or entrepreneur:

"Can you stay in the game when it's quiet?"

Can you stay committed when:

• You’re pouring in time, energy, and resources but not seeing instant ROI.

• The clients aren’t flowing as fast as you’d like.

• You feel like you’re the only one not having big wins on social media.

• Doubt starts creeping in and the path forward feels uncertain.

This is where resilience shows up.

"Resilience is allowing yourself to trust yourself through that process even when you have a lot of uncertainty."

We live in a space where highlight reels make it seem like everyone’s winning all the time. But real business doesn’t work like that. Every successful entrepreneur you admire has gone through seasons where it was quiet, where results were slow, and where doubt whispered in their ear.

The question is: will you stay in the game long enough for your seeds to grow?

You’re Planting a Tree, Not Microwaving a Meal

One of my favorite metaphors I shared in this episode is the image of a tree.

"When you plant a tree, nothing happens above ground for a while. The tree spends time growing roots. You don’t see anything happening — but everything is happening."

This is exactly how building a coaching business works.

In the early stages, it can feel like you’re doing all the right things — but not seeing results. That’s because you’re building roots:

• You’re developing your skills.

• You’re refining your message.

• You’re growing your audience.

• You’re learning how to lead yourself.

• You’re creating stability that will allow you to scale.
  
  

Eventually, the tree breaks through the ground. But only because the roots were strong enough to support it.

Too many people give up in the root-building phase because they don’t trust the process.

But if you stay in the game, your consistency will compound. And when your growth shows up, it’ll be sustainable because the roots are strong.

Your Inner Game Is the Work

At the end of the day, success as a coach or entrepreneur isn’t about finding the magic system or copying someone’s funnel.

It’s about:

• Leading yourself daily.

• Managing your mind and emotions.

• Staying consistent long enough for your work to bear fruit.

• Building character, not just chasing hacks.

"Character beats hacks every single time."

The sooner you commit to that, the faster everything changes.

You’ll stop getting distracted by shiny tactics. You’ll stop second-guessing your path. You’ll stop quitting on yourself when results take longer than you expected.

Instead, you’ll stay planted, keep watering your tree, and trust the roots you’re building.

And when your business blooms, it’ll be built on a foundation that can hold it — for the long term.

Want to go deeper?

If this conversation resonated with you, here are a few ways to take the next step:

• Grab my free Thrive & Scale Expert Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint

• Subscribe to The Amanda Kaufman Show: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176

• Watch more episodes on YouTube: https://www.youtube.com/@theamandakaufmanshow

• Follow me on Instagram: https://www.instagram.com/theamandakaufman

• Connect on LinkedIn: https://www.linkedin.com/in/amandackaufman/

• Join Clients Over Chaos for more coaching & support: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home

Chapters List:

00:00 The Inner Game of Coaching

03:45 Building a Thriving Coaching Business

09:24 The Importance of Mindset

15:27 Resilience and Feedback in Coaching

24:24 Courage and Consistency in Coaching

32:57 Embracing Your Enoughness

Complete Transcript

Amanda Kaufman (00:00)

Who you're being while you're building matters more than what you're building. here's the thing. Most coaches are failing because they keep hacking at the solution.

name is Amanda Kaufman and we're talking about character over hacks I'm super excited to have you here and Today we are talking about the inner game of being a really

Amazing coach alright, so we're to talk about the inner game of Being a coach in the long term because I got to tell you something I know what it's like to go pay for the the coaching certification program for Doing all the homework spending all your evenings all your weekends

on this business, this idea of the impact that you want to have in the world. And I know how frustrating it can feel when you realize like no one seems to care, you know, or you almost get into this, it feels very opposite land when you realize it, but you're putting like all this effort in and you almost feel like everybody around you kind of doubts it, you know.

They doubt whether you're gonna be a really good coach. They doubt whether coaching even works. They doubt whether you have possibly lost your marbles pursuing this coaching thing because you're spending all your waking hours on it. hey, if that has ever been you or you have a friend who's ever had that experience, I just want to invite you into today's alive with a big old heart and a big old smile. And if this is our first time connecting, my name is Amanda Kaufman and I help coaches with building a business that they really, really love.

And I specifically do that by teaching them the strategies, the messaging, the processes, the technology, all of the things that you need to be very successful as a coach, primarily promoting your business online, which wasn't always the case. I used to always say like, do it offline. And I like offline networking. I love it. I had like an amazing event last Thursday where I had the opportunity to speak. But the thing is that group gets together once a month.

Right? And if you have 12 opportunities to show up, and let's be real, most people when they join like a networking community or something like that, you're gonna miss a meeting now and again. There's gonna be a conflict occasionally. So you got like 12 attempts to make an impression, 12 attempts to build and deepen relationship. And like that's incredible. But you know, this live stream that I'm doing, 52 attempts a year, right? 52 attempts to connect.

to serve, to have impact. And that's like incredible. So that's my live streams, right? That's my live streams. Then inside of the Clients Over Chaos Free Community, we've got Daily Sparks that we do Monday through Friday. So that's another five a week. What is that? Five times 52. It can't even, let's do the math. 52 times five, 260 more opportunities to connect through my Daily Spark, through my voice.

Then of course we've got the live show, or sorry, the podcast, the Amanda Kaufman show. So that's released three times a week, times 52. Another 156 opportunities to connect through that. Then of course we've got my stories. I'm typically doing about three stories a day at this point in my strategy. So whatever three times 365 is, that's almost a thousand, right? Three times 365, I'm doing a lot of math.

It's a lot of math on a Monday and I hope you'll forgive me for that. Shout out why in the chat if you've ever done the math, like you've done this math before, you're like, I am familiar. I am familiar with this math.

But then I realized that people took that as like, don't do math. And I'm like, no, no, just like, I'm bad at arithmetic in public, you know, but I very much do the math. And let me ask you, if you had thousand opportunities to connect with somebody, do you think you would be a little bit more successful than someone who's doing it 12 times, right? Like is 1000 greater than 12? Like, of course it is. So today we're gonna be talking about like what actually

build a thriving coaching business. And here's the big spoiler, not gonna be a new strategy. I'm not announcing today that there's a new replacement for TikTok. I'm not announcing today that there's this new format of a video that you can do that is going to like change your life. that's, yeah. Oh my gosh. So Annie did the math. And in just that little example, I had 1,563 opportunities. Hey, Annie, do me a favor. If I added to that,

that I'm posting an average right now of five times a day. Let's see. No, let's do an average of four posts, but times five platforms. Can you do that? And then that's every day, so times 365. Those are all opportunities to connect, right? It's a lot. Okay, so here's the thing.

When I first started my business, I did no posts. I did very little. In fact, I was avoidant of starting an email list. I was avoidant of doing lives, right? Being on camera or doing any kind of video. I was even avoidant of selfies and pictures. I had like a really negative self-perception of my body and of how people would receive me. And...

I just really want you to know that that was like where I started and when I started, I still had a really good paying corporate job and I didn't want to look like I didn't care about the work even though I was building the next thing because I knew how important it was to my family to earn that paycheck, right? So I felt like I had golden handcuffs and if you've ever had that experience, especially as somebody who like grew up

very modestly, like I didn't think that I could earn what I did in my corporate career. So this scarcity for me was like hanging on with this white knuckle grip to this job that was in this company that was doing this work. And it's so funny because this past weekend I was cleaning out my office. Very, very exciting work. But I was cleaning out my office and I came across like old private notes.

And I was like, girl was unhappy. I was really not connected to the work and I felt angry, I felt resentful, I felt anxious. There was just a lot that was happening at that time. And I'm sharing that with you because I started somewhere. With all that anxiety, I started with the eight people, hey Lisa, glad you're here.

I started with the eight people that I felt vulnerable with, safe with, to tell them like, hey, I wanna be a coach. And like, when I tell you how painfully shy I was, I had hundreds of contacts on my phone, I had hundreds of contacts on my LinkedIn, I even had hundreds of contacts on Facebook, but I had pre-written the story in my mind and tell me if this really resonates with you.

I had pre-written the story in my mind that everyone was judging me, but what was the truth? I love talking to a bunch of coaches because you hear this story and you're like, Ruh-Roh, I hear a mindset coming on, right? Like, the real truth is it was my mindset. It was my perceptions became my projections. Like, I thought that because...

I perceived that I would be the loser or I perceived that I would be unwelcome or I wasn't up to this, you know, perfectionistic standard that that that other people would share that view. So my projection was my was actually my perception. And I'm sharing this with you because I think many people who follow me, who connect with me, who DM with me, you know, we keep it on the DL, we keep it nice and private.

The behind the scenes conversation is so often connected to our own perception of our own value. Our own perception of our own worthiness. And it's not even just worthiness at a person level. Maybe you feel like, no, as a person I am very valuable. I know that, I have faith in that. It's just that I don't have faith in my coaching. I don't have my faith in people being...

you know, helped by my help. If you have a friend who has ever just really experienced this level of self-doubt about, you know, how well your help was going to be received that you felt like, or your friend felt like, like that help wouldn't be, wouldn't be appreciated. And I'll be honest, like even, even in the last six months, I can point to times in the last six months.

where I'm scrolling social media. And I'm reading all this critical shit. Pardon my French, but it's just like all this critical stuff of like, real coaches are like this or real mentors are like that or, you know, this person's a shyster and this person's a jerk and this person is this and this person is that. And it's all this like judgy.

Stuff that I feel like grownups probably shouldn't be posting it honestly feels like the dialogue of a high school hallway of just this shoulds and this judgment and this you know status jockeying and all this kind of thing and and it it drove me crazy even in the last six months to the point where I was thinking I was like Am I nuts for what I'm doing right? Am I insane for what I'm doing?

Like, am I doing the same things over and over again expecting a new result and actually I'm not making the traction that I'd like to because, because like I'm the crazy one. I really wanna call out like who you're being while you're building matters more than I would say even what you're building. Let's say that again, right? It was a bit of a tongue twister.

Who you're being while you're building matters more than what you're building. Who you're being. So what do mean by that? Well, here's the thing. Most coaches are failing because they keep hacking at the solution.

They just like hack, hack, hack, hack, hack. Here's my hack for the Instagram algorithm. Here's my hack for getting sales really quickly. Here's my hack for blah, blah, blah, blah, blah.

And when it's like we live in this world where it's all easy answers, it's all easy hacks, and it's all about getting lots for very little. And it's kind of lazy when you say it out loud, isn't it? Like, let me know in the chat if you're kind of over the hacks, right? And here's the thing, hacks can help. This is why they're so confusing, hacks can help, right? Because if you get, I would rather see you get into action with a hack.

than have you continue to sit there and think about action. Right? I'd rather have you do that. So here's the thing, you can copy a funnel, you can copy a script, you can copy a schedule, but if your mindset isn't really lined up, it's doomed. Right? That hack won't become a handle, that hack will become just another nail in the coffin of your dreams. You know? Because...

when you fail with the hack, because you will, because a hack is a hack, right? Like there's a reason we call it a hack. This is not a precision excellence driven activity. You know what I'm saying? So the thing is though, that action is better than no action. Precise action is better than no action, of course, but precise action is better than action. Precise action is not always better than no action.

So gonna say it again, precise action is not always better than no action. So I can really tell like a lot of people are living in denial, which is not just a river in Egypt, about their perfectionistic tendencies. They tend to relabel it. They tend to procrastinate, you know, or procrastinate work. That's a big one. They tend to work on a thing that's not the thing, you know?

They tend to fill their time with things that are not the thing because they're afraid of the thing and they're afraid that it's gonna be a hack job. And here's the thing, when you very first start, it most certainly will be a hack job. It is a rare thing to start a thing from completely scratch and just nail it perfectly the very first time that you do it. Coaches tend to burn out and they tend to burn out because they're not trying to plant

Deep roots. Okay, so I want you to think about a tree. All right. So when you think about a tree and you think about a business tree, you might even be thinking about a money tree. What's the most prominent thing about a tree? It's probably going to be the trunk and it's probably going to be the leaves. Right. So when you become a coach, you are like standing your ground and you're saying, I am a coach. That's like the core thing.

And then we worry about all these leaves, right? How do the leaves look? How beautiful is my tree? But what most people don't really talk about are the roots. You know, the strongest trees have a level of flexibility to them, don't they? They bend a little in the breeze. But why are they able to do that? Because their roots go so far into the ground and out so wide.

that it holds the rest of the tree stable and it allows the tree to continue to grow and to thrive. But the thing is we don't see the roots, right? The roots are underground. So we don't see those roots. So those coaches that you admire, the ones that are performing at these super elite levels or even just surviving for a long time. Like, do you know how extraordinary it is? I've been in business for eight years.

I've read a statistic recently that over 80 % of coaches fail within two. And I'm like, what? You know, that's the industry metric, not a peer reviewed study. But based on my experience, I believe it, right? Based on my experience and what I've noticed, I really believe it. So like, how do you stay in this in the long game? I think you got to change the game. You got to change the game from winning with the hack to staying in the game over the long term. Here's the thing.

deploy a strategy, but it's not aligned to your deep roots, your identity, then you're gonna be plagued by short-lived results. And that's the thing that I see stop most coaches is they get initial sparks, signals of success, and then they back off. They back off from it. And they back off for a lot of reasons. They say, it was luck.

What kind of route is telling you that it's not your doing when you do the action and you can't claim the victory, you can't integrate the win. What route is there? you see? And like if you had a route that was more rooted in being able to claim your victories, being able to claim your expertise, being able to claim your competence, what would happen then?

You see the fun thing about roots, you know, with this whole metaphor is there's the roots that are really healthy, that are pulling in the nutrients, that are pulling in exactly what you need to survive and to thrive. But in there, there's probably a few rotten roots. There's probably some roots that are getting blocked by big old boulders, you know. Not every root is going to necessarily be helpful to that tree.

You know, and I'm sharing that with you because this is the work of coaching. Shout out the work if you're like, my gosh, this is why coaches do so much better when they believe in the product of coaching. They get the coaching. They do the work, right? So let's talk about the inner game. Here's three places where...

the inner game is gonna build you that stability. So when we think about those roots, we're putting the roots down into the ground, right? You got some tangled up roots down there already. You already got some roots, but are they in the nutritious soil? Are you getting the water? Are you getting the nutrients that you need? So the first root that I really wanna talk about here, this is good, awesome. So by the way, if you want this whole replay to search and play it back and watch it on 2x speed, just DM me.

DWM which stands for do what matters and I'll make sure that you get You get access to the community where we host this replays completely free. It's completely awesome. I really encourage you to be there. Okay so the first route that I think makes the biggest difference and certainly has made the biggest difference in my own life so can you stay in the game?

when it's quiet.

That's my first question for you. Can you stay in the game when it's quiet? So I'm speaking specifically to resilience here. Resilience. So, you know, I think because of the marketing in our space, it can sort of feel like everybody's winning all the time. know, everybody's winning all the time. Somebody is making, you know, $100,000. I've done that in a weekend, but I don't like I tell you about it to help you with like credibility of trusting me.

I never lead with it, right? I never lead with it because although I've had that incredible experience, I never lead with it because it is so not typical. So not typical. It's not even typical in my business. That was a thing that I did one time that was pretty cool. And I know why it happened and I know why I haven't replicated it, which is awesome. That's really, really cool to know the what's and the why's and I'm building up to the next time that I'm gonna do that. resilience.

Can you stay in the game when it's quiet? So I cannot tell you how many entrepreneurs quit after succeeding.

Right. And you know what I mean by the success is like they hit the 10K month, they hit the hundred thousand dollar month or the hundred thousand dollar day. They get the dream client. They they launch the dream thing. They do the dream event. They do the dream retreat. And then never to be heard from again. Right. Why? Well, there's a couple of things, you know, when it comes to success, there's like punctuations of success. You know, those moments that kill.

You know, I did a speech on Thursday that was amazing. It was so good. I had like the best time, awesome energy, incredible feedback. was it was just a very punctuating moment. It was like this high point. And then it was like back to work on Friday for me, back to life. And on Saturday I had a really cool news just sharing with you because you're in my community. I am now officially an American. So if you were confused in the past because I've lived in Texas for 15 years, so I very much speak as an American.

via Canada, so if you're wondering. So anyway, resilience, can you stay in it when it's quiet? Can you stay in it when it's uncertain? Can you stay in it when it's still in the early, early, early phases and you're just pouring in and pouring in and pouring in and you're not sure how it's gonna go? And actually, like I would even say with my application for citizenship, I was so uncertain through that whole process.

Not a political statement. I'm just saying nothing was really like guaranteed. I could only do my best. I could only show up with my best care and my best self. And that's character. So the resilience to pursue an important process like that and the resilience to deal with the uncertainty all the way through to the moment that I finally did it. that is that's a route. That's a rooted thing.

Right. I will never give up Putin. One of our community members just asked like, you give up Putin now? Never give up Putin. You don't have to give up Putin. That's such a great question. I love that. That delighted me. But you see what I'm saying. So like resilience, it shows up in posting on social media. It shows up in when your clients do things that are kind of crazy. You know, for the first time you encounter kind of a hot moment in a coaching

It does make you kind of question everything and resilience is allowing yourself to trust yourself through that process even when you have a lot of uncertainty, so You know resilience. I would say is like number number one number two Are you open to feedback? Feedback growth and new ways of being shout out I am in the chat if you are so here for it

You're so here for it. Being open to that growth, being open to the new ways of being. And this, my friend, is the virtue of curiosity. It is so hard to remain curious when you're really attached to the outcome. When it's like, no, you know, I got to make this amount of money or, you know, in this time frame and this exact specific kind of a way. Look, man, like seriously, real talk.

If we just look at your bank account with some curiosity right now, I'm curious, are you even clear on what your last $10,000 of purchases were? Not your last $10,000 purchase. I mean, do you know with extreme specificity what percentage of your money went to what out of the last $10,000 that you spent?

It's a funny question, right? But I'm asking in a funny way because I think if you, just to be curious, like what do I spend my money on? What percentage goes to my rent? What percentage goes to my food? What percentage goes to my Starbucks habit? Or my pedicures and manicures? Or like what do I spend on? What? What do I spend on what? You know, and like just that curiosity can lead you to new decisions.

You know, this morning, every Monday morning, I capture all of the statistics from my various social media. And actually, my team puts together all of our data for our KPI report. So this is a key performance indicator report for my business. And I get curious. I'm like, you know, when I see peaks and spikes in data, I go, oh, that's curious.

When I see like values, things like, so I had probably one of my most viral posts ever this Saturday. And unfortunately, it's not really a replicable strategy for most of you, because I posted that I became an American, right? That is definitely like one of those once in a lifetime announcement kind of things that you can work with. So I got like a huge amount of reach.

And I got so many positive comments. Honestly, it hardened me. Like it was it was really awesome how supportive so many people were of that. I got a little bit of snark from a couple of people, but it was like not not bad. But I also lost followers over it. And I thought, oh, that's really interesting, you know. And instead of getting my feelings hurt, you know, I go, OK, that's curious.

That's curious that people would quietly just like leave when they found out about that news. And I think that that's like, it's just interesting. It's not a political opinion or anything like that. It's just like interesting. Okay, so sometimes when you do things that are really, really big, you're gonna get a lot of support, but then as you're gonna be a few people that they're gonna opposite support, right? They're gonna be like, this is no, right? No, don't want this. And it's like, okay, you know, that's cool. It's interesting, right?

growth, new ways of being. Curiosity has been the most, I would say, important thing after resilience. Because you don't know how things are going to turn out until they have turned out. I always say success is in the rear view mirror. You can't see if you're successful until you've been successful. You can...

project and predict what you think will make you successful, but you don't know for sure until you're in the rear view mirror. Does that make sense? Just drop a Y in the chat if that makes a whole lot of sense. And the problem is that when people reflect, first of all, most people don't reflect. Most people rarely look at that rear view mirror. They're so preoccupied with what's happening around the car, right? They're not looking behind them at all. And because they're not looking behind them at all, they're doomed to repeat the patterns that...

they've repeated for their entire lives because they don't have the habit of the reflection.

And this stops coaches from being really successful because they're always looking at how am I going to make money? How am I going to make clients? How am I going to say this message? How am I going to make the time for this? Gonna, gonna, gonna, gonna, gonna, gonna, gonna. And it's like, well, how have you? How have you made the time in the past? When it has worked, when did it work? You see the power of this? Curiosity is a really powerful thing. Like,

Looking in your rear view mirror, when was a time that you were super disciplined with your calendar? What was going on then? Right? What did you do then that worked so well that you could maybe take forward and now you're gonna do it? You really are because you're reinforced by your own wisdom. Looking at your own wisdom is so incredibly, incredibly valuable as long as you're actually doing it, which takes me to my third big character trait, the inner game.

is courage. Courage. So courage is the ability to act despite the fear, despite the risk, despite the nerves, despite the discomfort. Courage is the decision to act. And it's not just the decision to act, but it's the follow through action that accompanies that decision. So are you going to show up?

before it feels ready. Are you gonna show up before it feels perfect? Like, this is the biggest area of growth I've certainly had. I thought there were only eight people in my network that would be supportive of me. And it was when I finally got curious about that, and I finally activated my courage to say, everybody.

My name is Amanda Kaufman and I love personal growth and development and it's changed my life and it makes a big difference and I love to teach. So if you'd love to learn how to be more productive, how to be more at peace in your life, how to be more influential, how to be even more of who you already are, how if you want to know how to amplify the pieces of yourself that are absolutely amazing.

and how to grow through the areas that you still need the development and to do it with pace, but also grace. you're if you're that person, listen to me. Listen to me because I know what it's like to feel afraid of everybody, to be afraid of social media, of trolls, of bad actors, to be afraid living in a society that that can be litigious.

to be afraid of making mistakes and of receiving judgment. I know what that feels like. But more importantly, I figured out how to move through the world despite the fears. You see, like that's what courage is all about. If you're courageous, just shout out another I am, right? You are, you are. Like if you're courageous enough to like slam a credit card down and say, I'm going to join this program.

and it's the weird thing that nobody else does, then you have courage and you can activate that, right? I love it. If you're the kind of person who will get the book from the bookstore, that's not in entertainment, but rather in education, you are awesome and you're courageous. You're courageous because a lot of people count themselves out before they even start. Being real, if you're the kind of person who walks into a fricking bookstore these days.

Right? That is, believe it or not, an act of courage because what most people would do is they'd rather have the world served up to them on a silver platter 30 seconds at a time. They're not intentional about their learning and they're not intentional about their education. And you being intentional in that way, it is a mark of courage because most people would rather watch TV.

They're trying to avoid and escape their life. And if you have the courage to work on something that takes you one inch closer to your dream, that is an act of courage. That's an act of courage. And the thing about courage is the more you demonstrate courage, the more you show up before you're ready, before it's perfect,

before it's already been determined and prepackaged and polished up for you, the more you get to access opportunity and the more that you access opportunity, the more that you get to enjoy the fruits of that courage. You know, so many people talk about the virtues of work and I think working hard is really important. But what are you working at? The inner game of coaching

is to ask those hard questions and to say like, am I being consistent or am I just being busy? Am I consistent with building my dream or am I simply busy? It's asking like, am I rooting what I'm doing in authentic service to other people in the world? Or am I still stuck on my own bank account? And am I still stuck on my viewer account? Am I still stuck on what people at work will think?

You know, am I still stuck on what they're gonna say at this year's family reunion? Because if I'm still stuck on all that, I'm still stuck in myself. I'm not activating my curiosity.

And are you treating this like a side project or is this your future self's career?

And when you answer those questions, you realize that the energy leaks tend to happen when what you say isn't aligned with what you're doing.

That lack of alignment is what sabotages most business owners the very, very most. So some daily character habits to cultivate. Number one, this is so huge. Celebrate your effort, not just your outcomes. So when I finish this live today, I'm gonna be like, woohoo, yay me, I did my weekly live again and it was awesome and I brought full energy and I'm great.

So like, are you celebrating the effort or are you counting how many people are watching you live? Are you celebrating your effort or are you noticing how many people did or did not DM you afterwards to ask to work with you? Are you celebrating the effort of setting up your website and your funnel and everything to be easy to interact with you? And it's like the effort to do that versus the outcome of whether people did.

The second big habit is to journal who you're becoming, not just what you're doing. Right. So when I very first started journaling, it was always like today I did this and I did that and I did this and I did that. And it was just basically an accounting or a report of what I did today. And it didn't touch on how I felt. It didn't touch on what I learned. It didn't touch on what I was particularly grateful for. My first journaling days.

We're very much simply a to-do list or a to-done list, right? And so I think when you journal about who you're becoming and how you're making those new decisions, it shifts things. The third thing is protect your energy because it's your biggest asset, right? You got to protect it like it's your biggest asset because it really, really is. You can make more money. You cannot make more you, right?

And look, you can make all the money in the world and if you don't enjoy the process, if you don't enjoy who you're becoming as you do it, it won't matter what your bank account says. It won't matter what your credit cards say. won't matter what, none. I find money to be kind of one of the funniest things because like apart from wearing like clothes that are clearly expensive or other outward signals, people have no idea how much money you have or don't have, right? And so,

The thing that you need to really protect is actually your energy, because if your energy is doing really, really well, you tend to do things that are in greater service overall, and you tend to you tend to perform at a higher level and then have more to show for it. OK, so if this is the kind of coaching energy that you want to build from steady steadiness, confidence and trust, then, know, you need to be inside of our clients over chaos community.

You just really do because it's all about the kind of coaching that is about service to people and the communication, the connection that's of service to other people. And by the way, we recently updated our website at thecoachesplaza.com. It's got a full rundown of all of our programs. So if you're interested in working with us in a deeper way, such as in the coaching goldmine, we've gotten tremendous feedback from our beta clients who have gone through that course.

They say it's just absolutely unlocking them in terms of what to focus on and how to build that bridge of connection to people who want to invest with you and want to connect with you and want to invest not just money but the time and the energy and the enthusiasm for your coaching process. And that's really what we're all about here. So if you want more details about the Clients Over Chaos group or anything else that we do, I am a DM away. You can DM me the word

DWM which stands for do what matters and I'll send you the link to the community but you can also just send me the message coffee and I'm happy to send you the details on how you can have a one-on-one coffee chat. I think the biggest thing you need to know and the biggest thing I wish I could have gone back in time to tell myself when I first started my business is you're enough. You're already enough and the real work is becoming unshakable.

in that truth that you're already enough to drive those roots deep into the ground and understand that that is who you are. You are already enough. And yes, you can learn new talents and yes, you can do new things, but do it from a place of knowing that your enoughness was never in question. Long-term success is not actually mysterious. It is the daily choice to show up as that very best version of you.

Thank you so much for joining me this week on our live stream. Again, we will be posting the replay inside of our Clients Over Chaos community. It is a completely free community. If you or your friends want to go join directly, they can go to nextfiveclients.com. That's next number five clients.com. And it will direct you directly to the group and you can join us from there. It's got all of the details on the group right there.

Thank you so much for joining me today. I will be back next week with our next live stream and I know some of you really love to plan ahead, so here we go. We're gonna be talking about using your coaching techniques as business tools. So we're gonna be talking about how your sales and marketing is gonna become way more effective and efficient when it becomes more reflective of your coaching conversations.

So if you're here for it, if you think that's really awesome, or if you have any questions, just let me know, because I'd love to answer your questions here live on the show. And until then, I will see you next time.