Stop Being the Best Kept Secret and Start Being Seen
Stop Being the Best Kept Secret and Start Being Seen
One of the most common patterns I see among brilliant professionals is this. They are exceptional at what they do, yet almost no one knows it. They are the ones solving the hardest problems, bringing the most creativity, guiding clients through transformation, and delivering results that stand out. But they remain invisible in a crowded digital world. Not by choice, but by habit.
In this episode, I sat down with my friend and content strategist, Fanny Dunagan, to talk about what keeps experts hidden and how to change that. Fanny specializes in helping technical professionals and consulting firms showcase their expertise through video, podcasts, and content strategy. And her insights shine a light on something many leaders struggle to articulate. Your work may be remarkable. But if no one knows what you do, your influence never reaches its full potential.
Why So Many Experts Stay Hidden
Fanny shared something powerful. A lot of experts feel more comfortable behind the scenes. They are brilliant at solving problems and guiding clients, but they are not always equipped or encouraged to showcase themselves publicly. They worry about privacy, confidentiality, or saying the wrong thing. They worry about being too visible or not visible enough. And in many cases, they simply do not know how to talk about what they do in a way that resonates.
But here is the truth. You cannot grow your business or your influence from the shadows. If you want clients to understand your value, they need to see you. They need to hear you. They need to learn from you. And they need to know what you stand for.
Which is why building visibility and thought leadership is no longer optional. It is essential.
The Four Purposes of Content
One of my favorite insights from Fanny was her framework for the four purposes of content. Every piece of content you create can serve one or more of these purposes.
Educate
Share your knowledge, your methodologies, your processes, and the way you think about solving problems.Inform
Let people know what you are doing. Speak about events, webinars, milestones, or opportunities to engage.Inspire
Share stories, lessons, challenges, and human moments that make your audience feel seen.Entertain
Use analogies, humor, interesting visuals, or creative storytelling to keep people engaged.
When you use these four pillars consistently, you build a brand that feels human, credible, and deeply compelling. You are no longer waiting for referrals. You are actively shaping your presence and your reputation.
How to Showcase What You Cannot Show
One of the challenges many coaches and consultants face is that their work is not always visible. You cannot always show a session, a strategy, or a private result. Tech professionals face the same obstacle when their work involves proprietary systems or sensitive information.
So how do you showcase what you cannot reveal
Fanny suggests focusing on three things.
Your process.
Walk people through the way you think. The steps you take. The frameworks you rely on. Clients love understanding how you get them to the outcome.
Your principles.
Share the values and beliefs that guide your decisions. Audiences connect deeply with what you stand for.
Your priorities.
Show what matters to you. Let people see how you make choices, how you approach challenges, and what you focus on when things get tough.
When people understand how you think, they begin to trust you. And trust is the foundation of visibility.
Why One Conversation Can Become Thirty Pieces of Content
Most professionals hesitate to create content because they think it requires endless time and effort. But Fanny breaks this belief wide open. A single one hour conversation can become a month of content. You can pull clips, quotes, blog posts, infographics, email content, and short videos from one recording. This is the strategy she uses with consulting firms and leaders who do not have hours to spare but have incredible value to share.
The magic is not in creating more. It is in creating smarter.
The Power of Questions and Storytelling
One of the things Fanny emphasizes is the role of thoughtful questions. When you record a podcast or create content, the questions guide the story. They help your guest or your team member reveal insights they would not share on their own. And when those questions follow a narrative flow, your audience experiences a journey. A beginning. A challenge. A transformation. A result.
Storytelling is universal. It applies to technology, coaching, consulting, and every industry in between. When you use story to frame your expertise, you become unforgettable.
Finding Your Voice Through Content
Toward the end of our conversation, Fanny shared something deeply meaningful. Creating content is not just about visibility. It is about self discovery. When you speak out loud, write consistently, or show up regularly, you begin to hear yourself differently. You notice your patterns, your beliefs, and your truth. You refine your message. You access your power.
And you stop hiding from your own potential.
For so many professionals, the moment they begin creating content is the moment they realize how much they already know and how much they have to offer. Content does not just show the world who you are. It shows you who you are becoming.
Visibility Is a Long Game
Here is the biggest takeaway. Content is an investment. It is not a quick fix. You will not become known overnight. You will not build a brand in three posts. But when you commit to the long game, your influence compounds. Your confidence grows. Your voice strengthens. And you stop being the best kept secret in your industry.
Your work deserves to be seen.
Your message deserves to be heard.
And your expertise deserves to lead.
Stop waiting for permission. Start showing up.
Chapters List
00:00 Stop Being the Best Kept Secret
01:14 Fanny’s Path Into Video and Content Strategy
03:31 Why Experts Struggle to Be Seen
06:15 How to Showcase What You Cannot Show
09:05 The Four Purposes of High Performing Content
12:06 Turning One Conversation Into Thirty Pieces of Content
15:40 Values, Principles, and Building Real Connection
19:45 How the Right Questions Unlock Powerful Content
21:17 Finding Your Voice Through Consistent Creation
25:35 Why Showing Up Matters More Than Performing
26:13 Where to Follow and Connect With Fanny
Full Transcript
Fanny Dunagan (00:00)
when we create content, when we start to speak a lot, the beautiful benefit of that, is it becomes a journey in self-discovery.
Amanda Kaufman (00:29)
Well, hey, hey, and welcome back to the Amanda Kaufman show. And this episode is so fun because I'm introducing you to my friend Fanny Dunagan She is the CEO and content strategist of PathLinks. She's a specialist in content and video marketing in the technology industry. And we were laughing just before.
We turned the camera on because usually she's in my seat. She's usually doing the interviewing and today we get to pick her brain. Fanny, welcome to the show.
Fanny Dunagan (00:58)
Mm-hmm.
Thank you so much for having me, Amanda. This is gonna be fun. I'm excited.
Amanda Kaufman (01:08)
So fun, so fun. Well, and dear listener, know, Fanny and I, we go back almost a year now because we were both in a mastermind together and it turned out we were quasi-locals. So we have developed a friendship over the last year and I've just been so intrigued by what Fanny does with her expertise and, you know, how she maketh her money. And so I just want to...
you like what drew you to doing podcasting for technology firms?
Fanny Dunagan (01:41)
Yeah, it's a very organic path, Amanda. It was, I started off as a consultant myself and so did that for over a decade and then had a few years where I was a stay at home mom and kind of lost my way. And when I was ready to work again, I started volunteering at a local outreach center and then long story short, ended up creating job fairs.
and then learning video marketing in order to promote that. And I just ended up falling in love with video marketing, podcasts, live streams, featuring people. And so in the last few years, I've kind of just totally niched down, served tech consulting firms, because that's the world that I came from, and then harnessing my creativity and my love of just talking to people and being curious about people. And that's
became my niche, my specialty is helping these tech consulting firms, which a lot of times when you think about it, technologists don't necessarily get the limelight. They're usually the ones kind of like running behind the scenes and sometimes more introverts. And so I've kind of made it my mission to highlight them, feature them, get their subject matter experts out into the world to build brand. And I just love it.
Love it, love it. Like cheers to all the geeks and nerds, because I am one too.
Amanda Kaufman (03:01)
really cool. Yes, you're here. You're here. I it
is so interesting, you know, the the more technically minded person, you're right, like, you know, it takes a certain personality to be focused on, you know, learning all the latest technology and tinkering through the different codes and the the logic and everything like that. And, you know, what what do you think?
convinces them most of the time that they do need your support, you know, because I think a lot of people could probably resonate with the desire to stay hidden, the desire to stay in their zone of expertise. What do you think it is that's motivating them to want to have your support?
Fanny Dunagan (03:48)
Yeah, well I think people get tired of being the best kept secret, right? You think about they're known in their niche, they're known in their smaller circles or through referrals, but to really kind of scale these kind of tech consulting firms, they really need to be building their brand. And because there's not necessarily a product, it's all about their consultants and the people that are advising.
Amanda Kaufman (03:55)
you
Fanny Dunagan (04:17)
consulting, becoming partners to industries. And so the really the best way to feature your people is through video and through thought leadership and continuous kind of content like a podcast, like a live stream, like a video series. And that's the best way to get their knowledge shared. And I think that's where they have that pain point of not enough people knowing what they know and do and
the benefits that they can bring and then video helps them do that at scale. And a lot of times they're the smartest ones in the room, but they may not be the best at kind of showcasing themselves. And so myself and my team were here to do that, to kind of shine a light on them. Someone once asked me if I was an inanimate object, what would path links be?
Amanda Kaufman (04:59)
or
Fanny Dunagan (05:11)
And I said, we're a flashlight. Like we shine that light on other people so that they can then be exposed and like really, really share their brand and share their thought leadership.
Amanda Kaufman (05:26)
I remember when I started out as a coach, which you know, you don't think of coaching necessarily as being like all that technical, but I would argue that it really is, you know, there's there's technique to what you're doing and how you show up to those conversations. Like it's not just a friendship, you know, and you're not a therapist either. Like there's things that you are doing very specifically. And one of the things I really struggled with for a very long time and I love how you're shining a light on it was how do I showcase something I can't
can't
really show, right? Because I can't show, you know, one of the, I've learned from a lot of people over the years, and one of the pieces of advice that I got was like, you've got to show people what it's like to work with you and to be coached. And my immediate thought was like, no one wants to even admit that they've hired me. You know what I mean? Like, it's a very,
Fanny Dunagan (06:09)
100%.
Amanda Kaufman (06:17)
Yeah, people are pretty private about it. And it's the same thing with these technology ⁓ companies, right? They're doing proprietary-ish, you know? And they're doing things that have very specific use cases, and they're solving very particular problems. So can you talk a little bit more about how do you showcase something you can't show?
Fanny Dunagan (06:19)
⁓ Yeah. Yeah. Yeah. Yeah.
Uh-huh.
Right, right. Well, I'm going to tackle that question to two different ways, right? One, I'm going to answer with what I call the four purposes of content first, right? So whether it's on video or a blog or written or audio, however, people want to roll it out to the world. There's four purposes of the content. And number one is to educate, right? Share what you know.
methodologies, processes, all that. Number two is to inform, right? Share people about events and webinars or conferences you're speaking at, all that. Number three is to inspire, right? Share stories, touch people's hearts, challenges faced and lessons learned.
And then number four, to entertain, right? Do it in a funny way, do it in an interesting way, have a really unique analogies, right? And so when you apply those kind of four purposes of content, and then you can package it up, even if it's not in podcasts, it can be in blogs, can be, you know, visuals, infographics, all that. So those are ways that people can tackle it. So that's like,
one kind of type of answer I would use for your question. And then the other way is to, even if you can't talk about proprietary things, you could talk about methodologies, right? The process of how you approach a software implementation, the process of how you lead people from the struggles they have as a coach all the way to that end product of what the ideal state will be.
Right? And so you can talk about processes and that can be just the how or even the benefits, right? As a result of going through my coaching framework or my consulting framework, these are the five benefits that companies typically realize. And then that way you show them the beginning state, the pain point, and then you show them that future state of achieving those benefits.
And so that's how you kind of get around any kind of trade secrets or privacy or confidentiality things. It comes down to the process and the methodology and the frameworks as well. And my folk, my audience is very tactical and analytical. So they love processes. It's all about the how.
Amanda Kaufman (08:57)
Yeah.
Mm-hmm. Yeah, that's so good. you know, I thought of it like I love the letter P because it just lends itself to frameworks but as you were as you were sharing about About your perspective there. I was also thinking I'm like, you know, you can also demonstrate principles Right, which are like your ideals or your ideology, you know what are some of the principles by which you operate because people kind of they
Fanny Dunagan (09:12)
Mmm.
Hmm, yes.
Amanda Kaufman (09:29)
when they're reading content or viewing content or consuming content in general, they're making a comparison and they're making a judgment, right? And, you know, if you can demonstrate your principles of like what actually matters to you, that's pretty cool. And I think the other P that came to my mind was priorities. If you can share like what your priorities are, that's another way that people can kind of evaluate
Fanny Dunagan (09:44)
Yeah. Yeah.
Mmm.
Yeah. Yeah.
Amanda Kaufman (09:58)
your brand and like who you are and what you stand for. And like, when I think about our shared coach, it's like, we probably picked him because of how he demonstrated his priorities and the principles that he talked about. And yes, he also taught process. He, you know, he, has that throughout his content as well. I think that's a really great, a great point. So what's the question that nobody ever asks you about doing podcasting that you wish they would?
Fanny Dunagan (10:00)
Yeah.
Yeah.
Yeah.
Mm-hmm. Mm-hmm.
Yeah.
Mmm.
It's not that they don't ask me, but I think they don't prepare for it. And that is that you have to go into it with a long term view, right? It's not that you have three episodes and then suddenly you're going to land all this clients and prospects. You might have some drips and leads, right? But podcasting, live streams, whatever series you're on.
think of it as a long-term game and you need that consistency, you need that continual content machine in a way. But the beautiful thing about podcasts or any kind of series is that you do it once, you record a one-hour show, even a 30-minute show, and that becomes kind of like the nucleus of content.
And then from there, can chop it up into little clips, a blog, a post, an audio, visuals, infographic. So one one hour podcasts or episode can become 20, 30 pieces of content. And that's where the magic happens. Yeah. Yeah. And these consulting firms, they're busy, right? They need their consultants to be billable. So
Amanda Kaufman (11:38)
at least. Right. Yeah.
Fanny Dunagan (11:48)
We can't always grab their time and have them sit down for like a half day shoot or something like that. But they can sit down for a one hour shoot. And then from there, we can just repurpose it in all these multiple ways. And then having that consistency throughout, right? Year after year, having that build that audience, build that community. And so I think it's reminding people that it's an investment. It's a long-term game.
and it's not an overnight turnaround or success.
Amanda Kaufman (12:21)
Yeah, yeah. And it helps too to realize that podcasting, content in general, and when I say content, mean like podcast videos, webinars, courses, books, right? Anything that you do to convey knowledge. Even now, AI, right? Like people are building their own AIs and things like that, apps, right?
Fanny Dunagan (12:37)
Anything. Yeah. Yeah. Yeah.
Mm-hmm.
Mm-hmm. Mm-hmm.
Amanda Kaufman (12:45)
They're
all part of a bigger story, aren't they? Like, I think that's one of the coolest things about doing a show is that it's like writing a book in the sense that you get to share expertise and you get to like add perspective. But unlike a book, you can make it a dialogue like we're having right now, right? You can also, when you take that long view, it's almost like you're updating the book all the time.
Fanny Dunagan (12:50)
they are.
Yep.
Yep.
Yes, yes.
Amanda Kaufman (13:14)
and it's this continuously improving book.
Fanny Dunagan (13:14)
Yeah.
Yeah, yeah, I'll take that even further building on what you just said, right? Like you can always over time the content that you have from a podcast, from a series that can then become chapters of a book, right? It's a lot easier to verbally say things, have conversations and then over time your podcast library or your video library with the wonderful world of AI.
You pump all those transcripts into Chachi BT and you can start to like put together a framework for a book. It's a lot easier to just kind of spitball and talk and have conversations. And then from there, notice all the patterns. And then from there, like they can become various chapters of a book. And then that then it's a lot easier to put together a book. So that's another way to think about it, right? Having that long term view.
Amanda Kaufman (14:07)
Yeah.
Fanny Dunagan (14:10)
And then I want to build on something you said earlier, Amanda, like this idea of principles, right, and priorities. Another word that I use to tie to that is values, right? Because I think you and I know, like we live in a very digital world these days, and I think more and more we have to build communities, and we have to build that sense of belonging, and we...
We wanna be in communities where we feel like we have similar priorities, principles. For me, it's like values. does that person that's speaking share similar values that I do? We can still disagree on things, but like we stand for honesty. We stand for being responsible human beings, honoring our word, those kinds of things. I think that's kind of like the next iteration.
and the beautiful side effect of having a video series or podcast is people feel like they know you before they even meet you and then they get a sense of who you are and what you stand for and then your principles and values.
Amanda Kaufman (15:09)
Mm-hmm.
Absolutely. You know, I've been doing content personally for goodness, I guess I'm working on my seventh year of doing content specifically because for the first couple of years as a coach, I was just scared of people, which I know you're going to find you find that so funny whenever I say that ⁓ because you know, because you know, we sit down for lunch. Exactly. It's like Amanda can't shut up. But there was another time where I was so
Fanny Dunagan (15:19)
cool.
Mmm.
Yeah, you're so warm, Amanda. We know each other from a different world. Yeah, yeah.
Hmm. Yeah.
Amanda Kaufman (15:47)
I was really insecure because I was leaving the corporate world and I didn't have that big brand behind me and I didn't have, you know, the fancy pants associations just by virtue of working for that particular company. And so, you know, for a couple of years that really threw me for a loop and all I wanted to do was just like, only talk to people that I felt were extremely safe.
Fanny Dunagan (15:50)
same.
Amanda Kaufman (16:11)
⁓ in very safe environments and I just did not feel safe. I didn't feel safe. And it strikes me that like with content and doing podcasts and video and things like that, especially if you're dealing with a professional who is so busy, like you said, like they can't take half a day to do the content. They don't have that luxury of time.
Fanny Dunagan (16:11)
Mmm.
Hmm.
Yeah.
Amanda Kaufman (16:32)
What are some techniques or what are some of the things that you do to help them shine and bring their genuine best to the content that they're doing when you're working with them and you have such a short window to be able to activate that?
Fanny Dunagan (16:32)
Yeah.
Yeah.
right?
Right. It all comes down to the questions, right? The questions you ask. And the questions are also, I have a long term view that the questions follow a narrative, right? And a lot of times, I tie questions into the order that have you heard of Joseph Campbell, the hero's journey, right? That kind of storytelling, right? That Star Wars, right? The
You have the hero and then you have their struggles and their challenges. And then from there along the way, they meet a guide or they like face obstacles and then they learn about themselves and then the challenge and then how they overcame it, right? And then the benefits that they realize. So in the span of an hour, right? Or any kind of topic, right? If you form your questions in that kind of story arc,
right? Starting from challenges through overcoming things and then lessons learned and then benefits. That applies to anything, right? Storytelling applies to technology, applies to coaching, applies to manufacturing even, right? Like it all ties together. So it comes down to the questions. And if you ask the questions as if they're questions that they would have along a customer journey, along a story kind of journey.
then that in itself lends itself to a great narrative for the show, right? And so that's, we spend a lot of time on the questions and then from there, as they answer them, we find that that's a lot more comfortable if somebody's asking them a question versus them like kind of reading from a script or just staring at a lens and trying to talk. Whereas if it's like a dialogue back and forth.
it makes it very seamless, because they're all professionals. They know how to talk to clients all the time. So when we form it in the form of a conversation, and then when we kind of have that questions along a narrative path, then that's where it makes it a lot easier.
Amanda Kaufman (18:33)
Mmm, yeah, I love that.
I love that call out too of, you know, there's things that you can do that play into your strengths.
Fanny Dunagan (18:51)
Mmm.
Amanda Kaufman (18:51)
And
then you can build from that strength to become even better and better and better. I had the joy of working with Tom Bilyeu in the last year. And one of the big things that he reminded me of was you should build from strength to strength. I think so often we think that doing something like writing a book or starting a podcast or building a business, whatever the thing is, the pursuit, we tend to...
Fanny Dunagan (19:00)
yeah.
Mmm. ⁓
Amanda Kaufman (19:15)
initially think, okay, well, I've got to be completely a different human than I am right now. And I have and then that's what really stokes a lot of the insecurities is because like, well, I'm not that right? Like, I'm not a podcaster. I'm not somebody who speaks up. But I love how you made that connection of like, yeah, but you talk to colleagues all the time. You talk to clients all the time. Like, it's a recording conversation.
Fanny Dunagan (19:20)
different human than I am right now.
Yeah. Yeah.
Yeah, clients. You're pitching million dollar projects all the time.
Amanda Kaufman (19:41)
Right,
but it's like a pivot from where you stand. It's not that you're like wholesale becoming like a completely different person. I love that. So.
Fanny Dunagan (19:50)
You know, Amanda,
if I may add real quick, like, I think one thing, and I think you probably have gone through that as well, I know I have, is when we create content, when we start to speak a lot, I think we, the beautiful benefit of that, is it becomes a journey in self-discovery. Like we find our voice, we find our power.
Amanda Kaufman (20:12)
Mm.
Fanny Dunagan (20:17)
we find our influence, right? And we also find where we've been kind of lying to ourselves. sometimes I'll say something and I'm like, that sounded really hollow, Fanny. Like I probably learned that in corporate, cause I was, you know, taught to say things a certain way, but we find like our authentic voice. And then we're like, I really was meant to say it this way, cause it came from my heart.
versus what I was supposed to say. And so I think that's the beautiful benefit of, you post tons of content, you're always on video, Amanda, but don't you find, you really find your power and you find your voice through doing content.
Amanda Kaufman (20:48)
⁓ my god.
million percent and and you know when you very very first start something that you just reminded me of is like The first time you really perform the first time you ever go onto a stage or the first time you publish something You sit there and you look at the work and you try to sit alongside the audience and just like look at the audience They're like, how'd you react to that? know, did I get any likes? Did I get any thumbs up? Did I get any comments and
If you do it enough, you stop looking for that. I actually have a post coming out later today at the time of this recording where I'm talking about an experiment that I ran in a community where instead of telling people anything, like know how to, know this is what I found, know hero story, none of that. I just changed it to questions. Literally a question of the day. Just ask a question because questions direct the mind like you said.
Fanny Dunagan (21:34)
Mmm.
Mmm. Mm-hmm. Mm-hmm.
Amanda Kaufman (21:54)
And it was so interesting because I got to, when I went to that format, which no one's taught me to do that. I just did it. ⁓ I noticed that there's certain kinds of questions that people will respond to. there's certain kinds of questions that people won't respond to. And there's patterns in that. And you know, what I discovered is like when you, when somebody speaks up in a social media audience, it's to look more right in the eyes of their friends.
Fanny Dunagan (22:01)
Yeah. Yeah.
Hmm. Hmm. Hmm.
Amanda Kaufman (22:22)
It doesn't matter what the data is. Doesn't even matter what the full post says, right? It's if they're going to speak, it's to affirm I'm on that team. This is the team that I'm on. Right. And so the risk of coming alongside and looking at the audience and being like, do you like me? Do you really like me? Is a lot of people that really like you aren't going to say a damn thing. Right. Because they, because they're still maybe
Fanny Dunagan (22:26)
Hmm. ⁓
Yeah.
Hmm.
Yeah, yeah.
Amanda Kaufman (22:50)
figuring you out or they're still getting some exposure to you or, or they don't want the rest of the world to know how, where they stand on what you just said, right? They just want to watch. So when your clients are kind of coming up with like, what are our metrics? How are we doing? You know, the thing I noticed a lot of people is they're like, how many clients did I get? And it's like, why are you doing the content? You're, putting so much, you're putting so much pressure.
Fanny Dunagan (22:53)
Hmm. Hmm.
Mm-hmm. Yep.
Amanda Kaufman (23:18)
on this one show or this one performance. like even Taylor Swift, one of the top performers in the world, what's she always doing? More performances. She's getting on the stage, right?
Fanny Dunagan (23:23)
Mm-hmm.
Yeah, yeah, yeah,
yeah. And I think even also differentiating it a bit that we're not getting on social media to perform. We should almost like pivot and think we're getting on social media to share, right? And...
Amanda Kaufman (23:42)
Mm-hmm.
Fanny Dunagan (23:48)
And that way, it also takes the pressure off, right? Like, I don't have to be perfect and perform and do everything like perfect. It's more just, hey, just showing up to share and just showing up to talk about something I learned today and what I realized. And I think that resonates with audiences.
Amanda Kaufman (24:08)
Yeah, yeah, and you know what's so funny is you're still performing, right? It's just like, are you doing it just for the vanity side of things? Or are you doing it, like you said, as a personal reveal to connect and to have vulnerability, right? To allow that connection. Yeah, that's so good. Fanny, what's the best way for people to keep up with you?
Fanny Dunagan (24:18)
Mmm. Mm-hmm.
Mm-hmm. Yeah. Yeah. Yeah.
100 %
Well, I'm live and breathe on LinkedIn. So find me. I'm the only Fanny Dennegan on LinkedIn. I always engage with the audience there, post most of my stuff there. That's the main place to connect. And I would love to connect with your audience. Yeah.
Amanda Kaufman (24:54)
Yeah, absolutely. Well, I've loved having you here on the show. Thank you so much here. You're so like I knew you would be just so down to earth and everything. You were perfect. It was great. And dear listener, dear listener, if you love this conversation, you know somebody who's considering maybe starting a podcast or posting more or building more of a personal brand.
Fanny Dunagan (24:58)
Thank you for having me.
You make it easy, Amanda.
Amanda Kaufman (25:16)
and you enjoyed this conversation, don't be selfish. Grab the link and share it with your friend. Goodness gracious. You can grab the link and text us to them, email it them, however you guys like to chat. But that always helps us get new listeners. And by the way, don't forget to subscribe so you catch the next episode. And last thing, last thing, if you love the show and you think more people would also love it.
An honest review goes a super long way and we always really appreciate you taking the time to share your thoughts and your words and to connect with you. So thank you so much for doing that. We'll be back with another episode very, very soon. But until then, make sure you do what matters.
